The Neuroth Group, Austria's leading and Europe-wide successful hearing aid acoustics company, is continuing on its successful course and is expanding its network of specialist institutes in the coming months, especially in Southeastern Europe: After entering the market in Bosnia last summer, four more locations are now being added - including in the capital Sarajevo. New hearing centers will also be opened in Serbia and Croatia in the coming months.
Growth market in Southeast Europe
In the previous year, which was marked by the 115th anniversary, Neuroth was able to increase its group-wide sales to around 144 million (+ 4 million euros) - with the highest growth rate in the south-eastern European markets. “After Austria, the south-eastern European region is already the second largest market for us in terms of hearing aid sales. We are pleased that our Austrian quality and tradition are also particularly appreciated here and that we can give so many people the hearing power they need," says Lukas Schinko, CEO of the Neuroth Group.
In the past four years, the number of Neuroth locations in Slovenia, Croatia, Serbia and Bosnia has almost doubled - by the end of 2023 there will be over 40. In Serbia alone, the family business has grown from one to twelve locations within two years. Overall, the number of Neuroth locations in all eight countries has risen to around 270, where a total of around 1.200 employees work.
Neuroth strengthens customer advice: "Hearing consultant" as a new job profile
Neuroth not only invests in its network of specialist institutes, but above all in the training and further education of existing and future employees. "Today's hearing aid is a smart all-round means of communication and the technical developments are enormous. Our customer needs are also growing and thus also increase the individual need for advice," says Schinko. The company has therefore created a new job profile and is increasingly training its own "hearing consultants" in addition to hearing aid acousticians on a second level of education.
Around 35 hearing consultants are already working in the Neuroth specialist institutes in Austria and Switzerland. Another 20 are just starting their training, which Neuroth is conducting together with the German "Audio-Med Academy". The diverse tasks range from ongoing customer advice and support to carrying out hearing checks to appointment management in the specialist institute. “Our customer proximity distinguishes us and we want to further strengthen this. A hearing aid requires a lot of advice because it requires a lot of explanation and only fulfills its purpose when it is fitted as individually as possible. When it comes to hearing care, personal on-site advice and free trial hearing aids play a very important role, despite the increasing number of online services,” explains Schinko.