essences of the future
NUTRACEUTICALS & FUNCTIONAL FOOD
A growing market
The market potential of dietary supplements is estimated at USD 2021 trillion in the 441.7 Global Market Report. Dietary supplements are also in great demand in Austria – and the trend is rising. According to a survey by Statistics Austria in 2021, 58% use dietary supplements regularly or occasionally.
Development of new business concepts
Human.Technology Styria has taken up this forward-looking topic and, in the "Nutraceuticals & Functional Food" project, is linking the biotechnological research and production expertise in Styria with the regional value chains. In the long term, new business concepts are to be developed and expanded.
The community founded for this purpose, consisting of experts from research and business, recognizes and addresses current trends such as "Cultivated Meat" and connects the Styrian nutraceutical champions with the cluster community.
The joint trend scouting leads to new opportunities to identify and leverage bioeconomic potential in the field of food supplements, because the Styrian companies have the potential to become an innovation location in the field of "nutraceuticals & functional food".
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